Most users are turned off by the out-of-the-box look and feel of a SharePoint portal, while IT may believe branding to be too daunting of a task to undertake. There is a common misconception that, while it’s possible for a website to look stunning, a SharePoint site has to be rigid and bland. The users are frequently left with a less than appealing portal and thus a less than ideal central place for them to work. To the user, SharePoint is a great collaboration tool, search tool, content management system, et cetera, but it feels so blah. Using the skill sets common to developers, we can create an appealing portal that drives traffic, delivers information to the users, and establishes a central workplace.