"To manage, one must lead." Deming To go from good to great in the IT project world is to go from IT project management to optimization. The powerful evidence of "Super Projects," those projects whose outcomes far outperform their stakeholder expectations, demonstrate that there is something additional and nontechnical occurring in this category. The evidence points us to Deming's famous call for as much project leadership as project management. Through real life case examples we will examine the category of measureable "Greatness" or "Superperformance," its servant leadership link, and the urgent requirement for a new mindset about IT projects and their optimization in dynamical, complex adaptive environments.